Wellness content marketing tips by contentago.com? Lead Generation: In the lead generation stage, the customer has shown interest and requested additional information. This stage’s content could include educational content with details on a particular topic, the USP (Unique Selling Proposition) of your products and personalized content for your customer persona. Trial Sign-Ups: By this stage, you have already built a level of trust with your customers. So once the customer starts the free trial, the content provided has to be helpful and direct, instead of just sales oriented. The objective is to enable customers to get hands-on experience with your SaaS offering and help them if they need any support. Content at this stage could include FAQs, walkthrough videos, etc.
Healthcare content marketing is now a must-have to help hospitals and healthcare providers educate and reach out to their customers. It enables healthcare companies to create awareness and engage with the patients for a more holistic approach. In just the past two years, healthcare content marketing adoption has increased by 25% and demonstrated positive results. If you are thinking of using content marketing in healthcare, here are four tips to help you get ahead in the digital race. The first step towards a successful content marketing strategy is having a plan of action. Before you implement content marketing in your approach, think of the goals and KPIs you’ll focus on. For example, if your content marketing KPI is increasing readership, your objective should be to get an ‘x number of readers to your website’ using your content marketing efforts. Read many more information at healthcare content writers.
There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple. For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts. Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews. All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.
Everyone looks at reviews or personal experiences while buying any product or choosing a service provider. In the healthcare sector, the value of personal stories is amplified. You can ask patients or customers to share their experiences with other readers as healthcare blog topics. There are many who swear by cardio while others swear by strength training to lose weight and stay fit. In reality, both are important. Help your readers find the perfect balance between the two in a wellness blog post.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce firms, content marketing to aid health & wellness brands stand out from the crowd. Our awesome algorithm finds the best writer for your job, and they start writing your article. Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. Discover many more info at https://contentago.com/.