Travel industry news : newsletters with AMP for E-mail. What is AMP for Email ? AMP for email is another way for marketers to leverage the speed of the accelerated mobile pages framework. In the official release on the AMP blog, Product Manager of Gmail and Chat, Aakash Sahney, calls it a powerful way for developers to create more engaging, interactive, and actionable email experiences.
Interest in interactive email is high. At the beginning of 2018, marketers told Litmus that interactive email is the top email design trend of 2018, with more marketers expected to embrace interactive email techniques. AMP for Email, in theory, has the potential to bring email marketers a big step closer to their interactive email goals.
While AMP for email brings revolutionary potential to a powerful medium, not everyone’s convinced it’ll be for the better. In a blog post for Litmus, Jain Mistry outlines a few problems the technology may face: It may confuse users: The problem with completely changing the way we use email is that it could potentially be too much too soon.
What are the benefits in Email Marketing for the Travel Industry? In the travel industry, especially for travel agencies and online travel booking portals, email marketing is the most important direct communication channel for getting in touch with their customers. There already plenty of good reasons to use email as your number one channel. But email is lacking dynamic elements. The recipient has to be referred to a website in order to perform further action. However, this technological gap is going to be closed rather soon with Google’s AMP for Email. Live Updates: Instead of the need to search for updated information (e.g. flight delayed, new gate, etc.) in his inbox, the user can simply open one AMP-based email and the updated information is already available. Read extra info on How the travel business will benefit from AMP for Email.
But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails. Creating interactive emails using AMP for Email isn’t as simple as creating an HTML email. AMP for Email requires a third, separate MIME-type: text-x-amphtml.
Email developers have long craved the kind of coding standardization that the web has had for years. Despite efforts from the email community, that standardization still hasn’t happened. AMP-powered emails rely on client-specific coding—again, it’s only supported by Gmail. That is another step away from email coding standardization, and will require email developers to learn another specific skill set in order to simply build an email.
Email is about to become more useful and interactive – or even more annoying and distracting, depending on how you look at it – thanks to Google’s new AMP for Email project. Essentially, the search giant is seeking to save people who get lost in the rabbit hole that is their smartphone. You know when you’re reading something on your phone and after clicking around for a few minutes you think to yourself, “what app am I in again?” And then it turns out you’re not actually reading that article in Safari – you’re in Facebook.