Benefits of culture and technology synergy in 2022 by Jarábik Barbara : As read in Implications of Changing Cultural Values by Eldon E. Snyder. It says that sociocultural values don’t only represent ideals and goals that people in a society strive to achieve. But it also selects the means that are used to achieve these goals and ideals. In addition, it is stated that “from the standpoint of society, cultural values function as ideals that orient the activities within and between social institutions. Thus, to properly understand the functioning of the family, or political, religious, economic, and educational institutions within society requires an analysis of sociocultural values.”
People developed the language so they could communicate and learn from elders through their stories. They invented tools for agriculture, to build homes, and to create weapons for hunting and protection. More technology is developed as increase in population. Technology not only increased humans’ life span but also the way how we live (Barbara Bray). Initiated with the use of printing press, allowed the masses to receive news, read books and attend school. Communities developed within large cities to protect and sustain the different cultures. Every nation and its community has its own identical coherence, culture, tradition and social norms and values. Living standard of people has highly risen up and has become sophisticated due to technology.
Technology, for an example, mobile phones find a very unique integration with culture and the work that an individual does (Palen, 2001, pp. 109- 122), today we see that technologies like mobile phones are being used in various roles , in one culture we see that it is used from the simple function as a torch light to more complex roles like fishermen using it for marketing and weather reports (Mittal, 2010). In another we observe how it changes the way people think and brings about a change in society (Contarello, 2007, pp. 149-163), we also observed that it has also seen applications in businesses like new apps (Butler, 2011), our daily activities. Technology is slowly getting locked with our culture, and becomes a daily necessity in some other cultures.
Technology influences society through its products and processes, which consequently influences the quality of life and the ways people act and interact. On the other hand, social needs, attitudes, and values also influence the direction of technological development. For societies to thrive and evolve, technological innovations have become necessary. It has evolved over the last centuries from simple tools such as stone tools and basic books to complex genetic engineering, smart machines, and information technology such as TV, computers, and cell phones. As technological systems are invented by humans, they reflect the very essence of a population’s needs and culture. Find extra details on Jarábik Barbara.
The way technology advances is dependent on the way a culture or society wants it. This calls in for a continuous improvement of the technology by collectively improving the thoughts behind the technology, normally it is seen that such a technological change is beyond a cultural or social influence and is seen as “technological imperative” (Pacey, 2013), but these kind of models also then deny the possibility of directing technology, consequent to cultural or social change. “The main argument tends to be its inadequacy and its ideological function in mystifying and furthering the interests certain groups who benefit from technology could change” (Williams, 1996).