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As a digital marketing trend or strategy, storytelling became increasingly beneficial and has great potential to get consumers engaged and interested quickly. Storytelling gives your brand exposure and shows consumers your products in context. Data driven narratives give products credibility while customer led narratives make stories realistic and fulfill the public’s need for authenticity. Graphics, songs, and sound effects feature in storytelling. Therefore, video narratives will become a big trend in storytelling marketing.
We’ve been singing the AI song for a while now and that’s because businesses are incorporating it more often than ever before and we have reason to believe that won’t stop. The possibilities with automation and AI are endless, truly. Think automated customer service, automated sales, AI marketing endeavors… Influencer marketing is loved because it’s real people using your product and the masses love to see real people using a product because it gives the product street cred, it’s not a boring ad, it doesn’t feel salesy, and people generally trust the influencer. When done right, this is a great way to get your brand a following that will lead to sales that will lead to loyalty. This means your influencer must have their own REAL followers and be a genuine inspiration to your brand.
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