Here are a few Amazon marketing recommendations to increase your profit while selling on this online platforms. We will also talk how established eBay accounts generate more revenues by simply using the trust factor that comes with account age and account good reviews.
Customers are the Top Priority: Having a happy customer is the key to success for any business. Same goes with the Amazon sellers as well. Every time your customer has a query, it needs to be answered on time. Usually, Amazon shares you all the questions asked to you by your customers and expects your reply within 24 hours otherwise it affects your sellers account merits. You can link your seller central account to smart-phones to stay on top of this and ensure happy customer experience. If you are a merchant fulfilled seller make sure to deliver the items in the given estimated time. Also, always enter the tracking information. In case of any delay, you lose your credit and fall in danger of losing the account.
Google Shopping: You sure have some plans for your business to include Google shopping in it. But are you really utilizing its potential to the fullest? Studies by Forrester have revealed that retailers spend 6% on Google Product Listing Ads (PLA’s), and the number of PLA’s listed has increased by 71%. This is due to the boom in visual commerce. Sites like Pinterest have a huge user-base and are growing in popularity. Similarly, Google shopping uses the concept of visual commerce as well attracting visually motivates shoppers.
Is Free Shipping a Good Idea? There are two camps on this issue. Experienced veteran sellers are really divided here. Free shipping isn’t really free—you will build the shipping cost into the price of the item. Calculated shipping is really the fairest way for the buyer and the most accurate way for both buyer and seller. If you are selling items that will fit into a padded flat rate mailer or box, you can charge a flat rate for shipping, or offer free shipping and increase the selling price by the amount of the flat rate shipping. eBay charges fees on both the sale price and the shipping cost, so you won’t save any money on eBay’s fees by offering free shipping.
Include Keywords in the Description. The title is what gets people to click on your listing, but if the description itself doesn’t hold their attention, they’ll click away within seconds. To catch and hold a buyer’s attention, make sure to include all the most important keywords right at the beginning of your listing. However, don’t make the text just a long list of keywords. Organize the terms into complete sentences that fit together in a way that’s easy to read.
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