How to configure email harvester content filters? If you’re not segmenting your email list and sending targeted messages just to certain segments, you need to start. Don’t just send the same email to everyone. You want your subscribers and customers to think that you know them better than your competitors ever could. If you’re just sending out blasts to your entire list, your emails are either going to be too niche or too broad. Relevant emails are the ones that get sales and inspire subscribers to take action. If you’re sending the same email to your best customers that you’re sending to your lapsed customers, neither of them is going to feel important. But to be able to send relevant emails, you need to segment your email list.
Most email marketing services make it easy to filter and segment your subscribers so you can create targeted email marketing messages. And inactive subscribers are a segment you’re going to want to define. You can define inactive subscribers however you want in your email marketing service. For example, you might consider an inactive subscriber to be someone who hasn’t engaged with any of your last 10 email campaigns or hasn’t engaged within a certain timeframe. First, you’ll want to send a winback email campaign in an attempt to re-engage them and bring them back into the fold. Many brands will send a last email or email series to their inactive subscribers in hopes of getting those subscribers once again engaged with the brand.
SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks. See additional information at the ultimate guide to proxy servers.
Our direct send feature will bypass your SMTP servers and will try to send your email directly using your system’s DNS. This feature will act as a helpful fallback sending feature in the event that your SMTP servers are not working. Generally, when CBT Bulk Email Sender encounters a non-working SMTP server, it will try to send your message using another SMTP server. The direct send feature is particularly helpful if you do not have many SMTP servers.
By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.
Unlike some other marketing channels, email marketing allows you to keep in touch with your customers on a consistent basis. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else. That value should show in the emails you send, and the more value you provide to your target audience, the more they’ll look forward to hearing from you. When that happens, it’s easier to get them to engage with your call-to-action. See even more information on Email Marketing Tutorials.