SEO tips from the best company in Thailand: With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a huge leap forward into making search really about intent matching rather pure string matching, according to Eli Schwartz, Growth Consultant and Advisor. “Content will truly have to be written to user intent rather than just strings that a user might search,” Schwartz said. “Keyword research tools may even become less relevant with the primary dataset for content creation coming from suggested queries. In 2020, the really smart SEOs will get up from their desks to talk to customers so they can find out what their audience really wants from them.” “There’s no sign of [natural language processing] NLP and deep learning research slowing down anytime soon, and you can expect search engines to shift even further from keywords to intent in 2020,” Dubut said. “Both practitioners and tooling providers will need to shift their efforts towards ‘intent research’ and fulfilling user needs.”
If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.
There is more to it than just writing and letting everything else magically fall into place. Take the time with all on-page content to identify keywords and have them in page titles, header tags, meta descriptions, and more. Maximizing each piece of well-researched content will make every page on a website relevant. Discover even more details at SEO Agency Thailand.
Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.
Creating location landing pages can seem daunting and time exhaustive, however, the benefits of the extended reach and local visibility will prove to be worth every minute. As you’ve probably heard a million times, Google and SEO are both rapidly changing. Google’s changes will always be geared towards providing users with valuable and informative online experiences, and if the stats are anything to go by, customers are searching locally more than ever. Focusing your efforts on a comprehensive local SEO strategy will make for a solid foundation with each new introduction to SEO and Google algorithm updates.
Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first. Read more details at http://www.magpress.com/blog/reach-out-your-audience-with-seo.