Category: Marketing

SEO laws and best practices are modified every year so here are some SEO advices for best results in 2019. In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.” That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019. “We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”

There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.

WordPress SEO tip : Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research. Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas. For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.

Featured Snippets will continue to play an important role in 2019. They satisfy the user’s need for simple answers to a question. The displayed excerpts come from websites that Google interprets as suitable for answering the user’s question. However, it remains to be seen how Google deals with the trustworthiness of the pages used. Google has already started to create a knowledge graph for many queries, using data from Wikipedia to do so. In the English-speaking world, Google is far ahead when it comes to answering questions. This is where the search engine shows its “People So Ask” Boxes, which can be clicked directly by users.

Google would rank the websites on many criteria. Website owners would not know the criteria clearly. This is where the service of a qualified website company can work wonders and Private blog network services is a company that has met the expectations of the clients and has done service to many clients spread across globally. We have ensured worth SEO services, guest post service, and link building service spanning too many clients spread across the globe. Read extra info at Affordable small business SEO.

How to choose profitable products to dropship on Shopify? Here are a few tips and a recommendation to let a pro to the market research. If the goal of creating a store is purely for experimentation and to find the right niche, create a general store. You’ll still need to create separate product categories for each product type to allow for easy browsing. While most successful stores start with a specific niche focus, the idea behind the general store would be that it’s your starter store. If you’ve already done your research or have validated your business idea, you should work on building out a niche store. Your niche store allows you to have a focus on finding the right audience for your products easily. The running niche would be an example of a niche within the general fitness category.

The first dropshipping tip is to add a phone number on your header, footer, contact, and about us page. One of the biggest fears people have about starting a business is talking to suppliers and customers. But you shouldn’t be scared, because people calling in are trying to give you money. As a full time employee or student, you may cringe at the idea of spending all day answering the phone. But people aren’t going to call that often, and having a phone number builds trust with your potential customers. When they do call, it’s usually to place an order. They’ll call and say “I just wanted to see if you are legit before I ordered.”

In terms of what products to sell via dropshipping, you might easily be tempted to offer just about anything that can generate a good profit as long as there are suppliers around. But before you post photos of those large vases or paintings or those home theater systems that you couldn’t believe suppliers are selling at a really low cost, remember the risks involved in a dropshipping business. Logistics should be one of your top concerns when shipping an item, so it is better to consider light and durable products instead of heavy and fragile ones. It’s also wise, especially if you’re just starting out, to steer clear of products that require more than simple technical assistance to set up.

How to find the perfect products ? A few words about dropshipping market research. Products which are currently trending are great options for your dropshipping business’ inventory. When you can’t decide what the best dropshipping products are, try to look into which products are trending. If you manage to source trending products for your store before they hit the commercial masses, you’ll be able to take advantage of low marketing fees and establish your brand as a leader in that field. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. Read extra details on Dropship on Shopify.

What is MLM ? Multilevel marketing is a legitimate business strategy, though it is controversial. One problem is pyramid schemes that use money from new recruits to pay people at the top rather than those who perform the work. These schemes involve taking advantage of people by pretending to be engaged in legitimate multilevel marketing. You can spot pyramid schemes by their greater focus on recruitment than on product sales.

MLM Terms: The Plan: Most MLM reps refer to their program as “the plan,” which outlines the company’s marketing and compensation (how you earn money) plans. Sponsor: The sponsor is the representative who directly recruits another person into the business. For example, MLM member A recruits member B into the business. Member A is the sponsor and is responsible for training member B.

One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits. This leads many to believe that the MLM companies themselves encourage this behavior, when in truth, they don’t. Legitimate MLM companies want you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it. Just make sure you’re not over-the-top or making exaggerated or false claims.

A brand’s reputation relies as much on the quality of a product as communication with the consumer. No marketing strategy can overcome poor products or service. Thus, consultants/distributors must be effectively trained, not only so they’re excited about the company and its products, but so they’re knowledgeable and can demonstrate those products confidently. Much of this will be accomplished through consultants’ direct uplines (as filtered through their upline’s uplines); however, the creation of attractive and easy-to-understand catalogs, brochures, direct-mail pieces and other marketing items will enable the consultant to quikly develop a professional image.

For assurance of quality, we build our software on the best the best and most secured platform . This framework is also built on the #1 framework out there in the software world – the Opensource Laravel framework. Our drive module makes file management stress-free with our-to-easy ajax powered UI and queued/remote file uploading feature.

When it comes to selling of deliverables, multi-level marketing has been recognized in recent times as a pivotal marketing strategy that employs a ranked or hierarchical marketing procedure, aimed at pulling more customers to the product value chain. The growth of the chain, as more customers are added, translates to an increase in profit of whoever is top of the hierarchy. This entire process describes how network marketing works. Read more info at MLM Software.

The binary plan inspires the downlines and the uplines to work harder and by so doing creating further growth in the organization. Members are shard to down-lines irrespective of who recruited them in a process known as spillover. Hybrid MLM program plan manages all concepts of a binary MLM plan with ease.The sponsor bonus otherwise known as the referral bonus or the introducer bonus is the benefit gotten by a user for recruiting new members to the downline network. The bonus is calculated based on the percentage of the amount the company has already predefined. The commissioned amount is automatically credited to the user’s e-wallet.

Where? Toronto, Canada. When ? Spring 2019. Test your SEO skills with SEO tournament in 2019 uWelcome! A selected group of competitors was gathered to join the SEO Contest Uwelcome2019. In this contest, these SEOs will measure the strength of their skills.

What is a SEO Contest ? According to the most visited knowledge base site , Wikipedia, we have a first definition : A SEO contest is a prize-awarding activity which challenges search engine optimization (SEO) practitioners to achieve high ranking under major search engines such as Google, Yahoo, and MSN using certain keyword(s). This type of contest is controversial because it often leads to massive amounts of link spamming as participants try to boost the rankings of their pages by any means available. The organizing body of a SEO competition may hold the activity without promotion of a product or service in mind; or they may organize a contest in order to market something on the Internet. Participants can showcase their skills and potentially discover and share new techniques for promoting websites.

SEO Hero : the truth about it! For this I will be transparent, these are the domain names with which I will participate. I wanted to diversify domain names by not voluntarily taking.com or. fr. The objective and rules of the contest require the use of English as the main language. Although one can think that the.com is the extension has favoured, I go on a domain in. top for my main site SEO hero This competition was launched by Wix, an online platform to create web sites using a simple drag-to-drop method, which was a long time to be ideal if you wanted to have good positions on search engines. Since the beginning Wix has improved from flash to HTML 5, allowing to modify meta tags, managing correctly the 301, taking into account the mobinautes…

SEO Hero is a thing of the past, the present is SEO challenge uWelcome2019!

Reason to participate ? Improve your knowledge with this SEO contest in 2019. The basic objective when you participate in an SEO contest is to generate greater visibility on the SERPs. Reinforce your presence among other Search Engine Optimization professionals that are already looking at your SEO rankings. Read more info on best SEO contest uWelcome2019

The real winner of the SEO Hero contest was the organizer… So if you want some attention for your SEO agency here are a few tips about organizing SEO Contests : Ensure that all promoted posts on social adhere to the rules of the social networks upon which you are promoting them. This process works well when the nominations are highly active with a large following and receptive to your brand. These kinds of competition shouldn’t be executed more than once a quarter because of all the stages required and to protect the sense of exclusivity.

Telemarketing and direct marketing tips , how it works? How to earn more money, how to gather more customers? Consequently, to get the most from this approach involves some moving parts. From objection handling, diary management, pipeline nurture, making enough calls, conversion rates, correct meeting details. There are so many potential minefields to cross, it is most definitely a skill, an art. In defining your goals you can begin to focus only on those clients who fit your criteria. This also allows us to quickly identify someone who is not an ideal client and move on to someone who is. It’s all part of the journey that makes appointment setting effective.

Unlike traditional channels, digital marketing allows startups to track return on investment (ROI) more accurately thus adjusting strategies appropriately. At the same time, digital channels have shifted from transaction based to more engagement and customer centric models. That said with multiple flexible channels, how do you decide on an effective marketing channel for your company? Which metrics can help your decision process? To begin with let’s consider these 5 Tips, shall we?

Above all your budget can actually be your biggest limiter in choosing the right marketing channel. But that is relative as many companies have sold more with smart cost effective marketing channels. Budget conversations are often tricky when engaging marketing firms as many clients always want discounts or some firms may seem too exorbitant. Estimate how much you’re willing to spend and compare it to your channel options. Though to be fair, having a big budget doesn’t always guarantee the biggest conversions as I mentioned. See more details at Appointment Setting Services.

Telemarketing can form an integral part of a sales and marketing campaign. Either as a tool for gathering the data that will be the foundation for your direct marketing approaches. Or a follow up to other forms of direct marketing. And maybe as an up-front weapon for identifying your best sales prospects. The most common functions and creative uses of business to business outbound telemarketing include: For those distributing products through multiple channels, regular contact with distributors or resellers has numerous benefits. And telemarketing can come in handy. It can ensure that they are familiar with your products and have the right marketing materials to sell them successfully. But can also achieve the difficult goal of keeping your product/service at the forefront of their minds.

Since Google is evidently moving toward predictive and personalized search experience, SEO experts need to step up. There several tools and plugins made for the sole purpose of extending SEO capabilities of websites. Some do content management, speed testing, and web crawling while others do keyword specificity and direction. In retrospect, effective SEO begins with finding the right words, phrases, and ideas for targeting. There can be so many and can get confusing, so it’s best to prioritize and start simple. And Google tools may be the best orientation. Plus they’re more or less FREE!

Google’s Consumer Surveys, With gives, your customers have a free option for measuring site satisfaction. It allows you to get valuable data on how users perceive your site and experience it.

When it comes to B2C its less complicated, the technology is simple and cheap. They normally have a dedicated team focused on branding and marketing. B2C intends products and services directly for the end user. The purchase of B2C products is low riskier, more spontaneous and less calculative. Purchases are usually made by individuals with the possibility of negotiations, unlike B2B. B2B doesn’t leave much room for negotiations as prices are normally fixed unless on bulk purchases. Furthermore, B2C companies use more mass media when promoting their brand and have higher advertising and branding costs. See extra info on Cold calling tips.

To give context it would be great to talk about their respective purchasing processes. Ironically, the B2B purchasing process is more complex than B2C. The time length is quite noticeable. B2B purchasing process takes a long time possibly over a month to a year. Nevertheless, in B2C, the purchasing process is way shorter and easier than B2B purchasing process. Additionally, e-Commerce tends to be less relevant in B2B as they majorly focus on lead generation.