Category: Marketing

Looking for Product design tips ? The goal is for your product to become popular so people will buy it. That means it’s going to have to compete in a competitive market environment. It’s very rare for a product to succeed as a jack of all trades. To corner a niche of the market, you want to focus on a single consumer need and you want to offer the best way for consumers to satisfy it. Don’t try to design a product that can do everything. Design a product that can do one thing the best. If your product already exists — that is, it’s not a brand new invention — a focus group can be great. But if it’s a non-existent product, a focus group is not a good way to gather information. Instead, you need to conduct user-experience research.

In theory, many things can work well, but the real challenge is to make sure it works in reality – at a price consumers can afford. You may need to sample different materials and test out several different combinations before you hit the right combination to head to market with. In the end, it’s much less time consuming and even more cost-effective to sort out your problems as early on as possible. The last thing an entrepreneur needs is to invest time and money into a product that cannot possibly work for whatever reason. Take the time to test out all of your options and conduct your market research with a fully functional prototype to get the most accurate information you need to proceed with your launch. You will almost certainly find bugs and the time to correct them is at the prototype stage, not the launch stage. Read more details at Launching a business.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up advice of the day : Know your purpose: What need does your startup address? Why will people care? If you can answer these two major questions you’re already well on your way to success. Do something you love: If your heart isn’t in it, the temptation to bail during difficult times will be high. If you’re able to do something that you love, you’ll have much more motivation to keep persevering. Startups require more than a 40 hour work week—make sure this is something you’re willing to do around the clock! See Also: Do What You Love, and the Money Will Follow. Source: https://www.petermanfirm.com/.

Stanford GSB Lecturer and former founding Chairman and CEO of VERITAS Software Mark Leslie has spent four decades as a tech founder, advisor, board member and investor. What’s the most common company-ending mistake he sees startups make? They fail to determine whether their go-to-market strategy should be led by marketing or sales. He created a simple set of questions to help startups deploy their limited resources in the right direction and give them the best shot at a successful launch: Price: Is this a large or small economic decision for the buyer? Market Size: Is it easier for them to find you or for you to find them? Level of Complexity: Can a customer self-serve to use or is education required? Fit and Finish: After all is designed, done and shipped, is there still much more for the consumer to do? Customer: Am I predominately selling directly to people or companies? Relationship: Do I measure successful customer relationships by transactions or longevity? Touch: How much agency do you have in developing your relationship with your customer? Can your efforts compound or are the mostly one-off?

Mostly the budding entrepreneurs do two mistakes at the start: Most budding entrepreneurs do not have a funded business and also haven’t raised a venture capital. In terms of the money they have only six months and between that, they have to achieve their goal. While they are dreaming of every possible aspect which can assist them in order to attain the goal. Soon the realization hits them and they run out of cash. Secondly, there are a few who are well funded and they don’t make the necessary efforts to generate the revenue. They are so used to the ideas that losing a huge amount in burn rate is completely fine because they have a funded company. Such people focus more on raising their next round instead of actually making the profitable business. More information can be read at Entrepreneur resourses.

Do not wait until you launch your business to get customers or consumers, because they are the central element that determines the success or failure of your initiative. Make as much networking as possible! Gather contacts! Offer samples with your product / service! It’s never too early to start marketing for your business. The main motivation for writing your business plan before you start is to save time and money later during the business development. In addition, the business plan helps you to clarify your business concept and gives you a general map based on which you will invest in growing your business. There is no need to make a detailed and fluffy business plan, focus on those essential elements of the plan that will help you throughout your business development. More information and tips on writing a business plan can be found in the How to write a business plan section.

Most leaders settle for learning by themselves. They read a book or attend a conference by themselves. Good leaders learn with the help of a mentor. A coach can come alongside a leader and help the leader see things from a different perspective. The best leaders learn with a team. An old proverb teaches that where there are many advisors, there is much success. – Ken Gosnell, CXP – CEO Experience Source: https://theentrepreneurresearch.com/.

Increase your Youtube channel subscriber count advices, this is a popular issue amongst Youtube content creators. Once you have enough experience creating videos why not try going live and talking to your audience in real time. Answer questions from your audience in the moment and give your viewers the ultimate viewing experience. Bottom-line: YouTube rewards quality. The better your videos are, the more time people spend watching them. This will increase your Watch Time minutes and so YouTube will favor your videos and channel.

Write a good video description. In your video description, consider telling people a story instead of describing what’s happening in the video. Be entertaining, and remember that the description area is not the place to hit messaging points. PETA does a good job of video description storytelling in their video “Circuses in 60 Seconds Flat.” However the easiest way is to buy subscribers from a marketing company, that can promote your channel to a larger audience.

Piggyback off of Viral Trends: Create video content that piggybacks off of already existing viral trends. There’s already a built in market desire to view content within the context of a viral phenomenon, so you should tap into it. A good example is all the YouTube videos that were made in response to the United Airlines PR fiasco. It’s not always easy or possible to tie your video content in with ongoing trends; however, if you can find a clever way to do it, you can boost your views on YouTube with the help of a hungry public looking for more trending contextual content.

Focus on the trending topics, This is a great way to attract more views to your videos on YouTube. Make videos on the content which is already viral. I am not saying that copy it from someone. What I am trying to say is that create content that can be linked to your brand. So you need to be really clever with the theme. For example, if you are a bike manufacturer and looking to make a video on Independence Day, then you need to connect independence with your brand so that you will get more views for your unique content. This is the job of your marketing team to create content. Create End screens: It is really important to have end screens to your videos. YouTubers know what importance the “End Screens” hold in their lives. Those last 5-20 seconds are very crucial where the YouTubers can add that extra piece of information to promote their content or the channel or website. So basically, we can say that End screens are a kind of lifeline for the YouTubers and the best part is that, it is mobile friendly, which means, it becomes simple for the viewer to take the next move before the video ends and thus, this end screen keeps the viewer go with the flow!

“The best thing you could do is create YouTube titles and descriptions that have the most relevant search terms in them,” says Cochrane. “An easy way to test is to start typing into the YouTube search bar the words you WERE going to use in your title. Which search results come up? Now try other words (one word at a time because YouTube will autofill based on popular search terms) and you can see what other people are ACTUALLY typing into YouTube and see how many results those search terms give you.” Translate popular videos: It’s hard to find a winning YouTube formula. But once you hit gold, you need to focus your efforts on replicating success. After publishing for a few months, you’ll likely have a few videos that resonate. I recommend translating these popular videos to a few languages (such as German, French, and Spanish). This helps you rank in international markets, gain new free YouTube subscribers, and expand your reach. It’s always a good idea to add subtitles to every YouTube video as well. Source: https://subsshop.com/.

SEO laws and best practices are modified every year so here are some SEO advices for best results in 2019. In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.” That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019. “We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”

There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.

WordPress SEO tip : Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research. Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas. For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.

Featured Snippets will continue to play an important role in 2019. They satisfy the user’s need for simple answers to a question. The displayed excerpts come from websites that Google interprets as suitable for answering the user’s question. However, it remains to be seen how Google deals with the trustworthiness of the pages used. Google has already started to create a knowledge graph for many queries, using data from Wikipedia to do so. In the English-speaking world, Google is far ahead when it comes to answering questions. This is where the search engine shows its “People So Ask” Boxes, which can be clicked directly by users.

Google would rank the websites on many criteria. Website owners would not know the criteria clearly. This is where the service of a qualified website company can work wonders and Private blog network services is a company that has met the expectations of the clients and has done service to many clients spread across globally. We have ensured worth SEO services, guest post service, and link building service spanning too many clients spread across the globe. Read extra info at Affordable small business SEO.

How to choose profitable products to dropship on Shopify? Here are a few tips and a recommendation to let a pro to the market research. If the goal of creating a store is purely for experimentation and to find the right niche, create a general store. You’ll still need to create separate product categories for each product type to allow for easy browsing. While most successful stores start with a specific niche focus, the idea behind the general store would be that it’s your starter store. If you’ve already done your research or have validated your business idea, you should work on building out a niche store. Your niche store allows you to have a focus on finding the right audience for your products easily. The running niche would be an example of a niche within the general fitness category.

The first dropshipping tip is to add a phone number on your header, footer, contact, and about us page. One of the biggest fears people have about starting a business is talking to suppliers and customers. But you shouldn’t be scared, because people calling in are trying to give you money. As a full time employee or student, you may cringe at the idea of spending all day answering the phone. But people aren’t going to call that often, and having a phone number builds trust with your potential customers. When they do call, it’s usually to place an order. They’ll call and say “I just wanted to see if you are legit before I ordered.”

In terms of what products to sell via dropshipping, you might easily be tempted to offer just about anything that can generate a good profit as long as there are suppliers around. But before you post photos of those large vases or paintings or those home theater systems that you couldn’t believe suppliers are selling at a really low cost, remember the risks involved in a dropshipping business. Logistics should be one of your top concerns when shipping an item, so it is better to consider light and durable products instead of heavy and fragile ones. It’s also wise, especially if you’re just starting out, to steer clear of products that require more than simple technical assistance to set up.

How to find the perfect products ? A few words about dropshipping market research. Products which are currently trending are great options for your dropshipping business’ inventory. When you can’t decide what the best dropshipping products are, try to look into which products are trending. If you manage to source trending products for your store before they hit the commercial masses, you’ll be able to take advantage of low marketing fees and establish your brand as a leader in that field. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. Read extra details on Dropship on Shopify.

What is MLM ? Multilevel marketing is a legitimate business strategy, though it is controversial. One problem is pyramid schemes that use money from new recruits to pay people at the top rather than those who perform the work. These schemes involve taking advantage of people by pretending to be engaged in legitimate multilevel marketing. You can spot pyramid schemes by their greater focus on recruitment than on product sales.

MLM Terms: The Plan: Most MLM reps refer to their program as “the plan,” which outlines the company’s marketing and compensation (how you earn money) plans. Sponsor: The sponsor is the representative who directly recruits another person into the business. For example, MLM member A recruits member B into the business. Member A is the sponsor and is responsible for training member B.

One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits. This leads many to believe that the MLM companies themselves encourage this behavior, when in truth, they don’t. Legitimate MLM companies want you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it. Just make sure you’re not over-the-top or making exaggerated or false claims.

A brand’s reputation relies as much on the quality of a product as communication with the consumer. No marketing strategy can overcome poor products or service. Thus, consultants/distributors must be effectively trained, not only so they’re excited about the company and its products, but so they’re knowledgeable and can demonstrate those products confidently. Much of this will be accomplished through consultants’ direct uplines (as filtered through their upline’s uplines); however, the creation of attractive and easy-to-understand catalogs, brochures, direct-mail pieces and other marketing items will enable the consultant to quikly develop a professional image.

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When it comes to selling of deliverables, multi-level marketing has been recognized in recent times as a pivotal marketing strategy that employs a ranked or hierarchical marketing procedure, aimed at pulling more customers to the product value chain. The growth of the chain, as more customers are added, translates to an increase in profit of whoever is top of the hierarchy. This entire process describes how network marketing works. Read more info at MLM Software.

The binary plan inspires the downlines and the uplines to work harder and by so doing creating further growth in the organization. Members are shard to down-lines irrespective of who recruited them in a process known as spillover. Hybrid MLM program plan manages all concepts of a binary MLM plan with ease.The sponsor bonus otherwise known as the referral bonus or the introducer bonus is the benefit gotten by a user for recruiting new members to the downline network. The bonus is calculated based on the percentage of the amount the company has already predefined. The commissioned amount is automatically credited to the user’s e-wallet.