Category: Marketing

If you are searching for social media marketing services in Pittsburgh you are in the right place! We will talk about digital marketing trends of 2019-2020 and we will introduce you to a professional internet marketing service provider in Pittsburgh.

If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats: 63% of consumers are highly annoyed with generic advertising blasts, 80% say they are more likely to do business with a company if it offers personalized experiences, 90% claim they find personalization appealing. Kevin George from EmailMonks asserts that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.” When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization today: EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.

Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first. Read more info at SEO Agency Pittsburgh.

In 2016, Gartner predicted that 20% of all business content would be “authored by machines” by 2018. While the accuracy of this prediction hasn’t been tested yet, most people are already reading AI-written articles in one fashion or another (whether they realize it or not). AI is particularly good at creating data-heavy news briefs about business and sports, for example. These articles may not have the same panache as human-written ones (yet), but they save news organizations vast amounts of time and money to get the word out. In the future, AI will likely originate much of the content on the internet. But inbound content, which relies on personality and authenticity, is not its strong suit. AI may generate some initial reporting, but it’ll be up to a human to make the content relatable. Managing ads is a full-time job. But with so many new channels to reach customers through, not even a full-time advertising team has enough hours in the day to keep up. That’s why more and more companies are trying to let AI take it over.

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Video marketing has been an important tactic for big brands for years. But video is changing. By 2020, video will make up more than 85% of all consumer internet traffic in the U.S. Most of the videos people will be watching won’t be uploaded by brands or businesses – they’ll be uploaded by individuals. One of the biggest hang-ups many businesses have with video marketing is the production aspect. They want their videos to look professional – like they were produced by Hollywood directors. But you can do fine by using simple recording and editing tools. For example, InVideo can help you create stunning professional-level videos in minutes with pre-made templates. Most importantly, people aren’t looking for dazzling special effects. They just want good content that’s entertaining, informative, and story-driven. Not only does HubSpot introduce its new video series, “Brilliant,” the company tells the story of an entrepreneur who overcame significant challenges and built a business through persistence and determination. The video contains some excellent production elements, but it’s the story that drives it. These are the types of videos that garner attention and go viral. Instead of selling software, HubSpot has found a way to build a community around its brand. And that type of brand recognition is priceless.

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According to Techgrabyte: “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.” Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:

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Data mining services via virtual assistant or how to get the work done with minimal worker costs. Work force hours costs reducing your profits, to the point when you are almost out of the market? Time to explore the world of virtual assistance. You will be surprised with the reduced costs and the top quality of the work.

I’ve realized that no matter how important a task is to the success of my business, if I don’t want to do it, I’ll put it off for a long time and then agonizingly do it, all while beating myself up about how much I suck at doing it. Once I started outsourcing those tasks, it was amazing how much better I felt about myself, but more importantly, how much better the business ran. These tasks are not full times jobs (yet), thus it is completely beneficial to using a virtual assistant. To me, the benefit of using a virtual assistant is that I can outsource a specific task, rather than a role. Then I’m not managing a person for that role but rather managing the completion of that task or series of tasks. This has made life much easier for me because the virtual assistants are doing the work much better than I can since I hate it and that leaves me the time and energy to focus on what I enjoy doing in my business.

Bookkeeping. Most solopreneurs spend way too much time managing their books. Or worse, neglect them altogether (don’t do that please). This one often comes as surprise to many small business owners but it’s true – yes, your Virtual Assistant can help with your bookkeeping. Your Virtual Assistant can handle your light bookkeeping needs, like expense reporting and invoice generation. (Need more than that? No problem. BELAY has Virtual Bookkeepers, too). Discover more info at Virtual Assistants.

Some VAs have specific areas of expertise such as marketing, writing, social media, HR functions or bookkeeping. When hiring a VA, whether through an agency or on an individual basis, do so with an understanding of the experience and abilities you need most to ensure you get a good fit. Be realistic; while you may get lucky with someone who can do it all, it’s not likely you’ll find one person to do the job of several people, crafting emails, basic administrative tasks, developing engaging online content and managing your books.

What do we envisage? We have foreseen our offering, as an upcoming platform where individuals and entrepreneurs can gain end-to-end outsourcing services through our top notch officials. We want to sculpt and mould a scope for our customers to experience world class assistance remotely. We aspire to create a deep, lifelong bonding with our customers, based on reliability and conviction. Send us the agreed payment via bank transfer or PayPal. We shall also send you progress status as and when required. See additional info at https://www.virtuallytics.com/.

Looking for a digital marketing agency in Canada offering social media marketing (smm) ? We have good news for you! We will talk about the latest marketing strategies in 2020 and also introduce you to one of the leading digital marketing agencies in US.

If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats: 63% of consumers are highly annoyed with generic advertising blasts, 80% say they are more likely to do business with a company if it offers personalized experiences, 90% claim they find personalization appealing. Kevin George from EmailMonks asserts that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.” When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization today: EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.

We’ve been banging the ‘Actionable Analytics’ drum for nearly 10 years now since we believe in the power of data-driven marketing based on digital analytics and customer research. It’s why we’re called Smart Insights! Systems such as Google Analytics and Adobe Analytics are relatively static in terms of reports and functionality. For me, the main trend here is using softer measures to get customer feedback. For example, I’ve been taking a look at some really interesting case studies from Vision Critical (Disclosure: A Content Marketing Partner of Smart Insights) which show how savvy brands are using customer communities to feed back. Another trend here is the adoption of dashboard reporting and analysis systems. At Smart Insights, we have adopted Google’s Data Studio (since it came out of Beta) for our monthly and weekly trading reports alongside the Google Sheets Add-In for the Google Analytics API, which we use for pulling the data through for our RACE digital marketing dashboard.

Artificial Intelligence (AI) is considered the cutting edge of technology by many. But in a few years, it may be as standard as smartphones are today. Divorced from all the implications of popular science fiction movies, AI is a computer or robot that can gather facts about a situation through sensors or through human input. It can then use this information to solve problems or perform tasks. More specifically, AI is a computer system that can perform a task which normally requires human intelligence. This is also the primary reason people fear AI. AI has numerous potential applications in marketing. But in 2019, you’ll mostly see AI deployed for content marketing, customer service, and advertising. Before you start worrying, know that AI isn’t currently positioned to make every content marketer’s job obsolete. AI is mostly used today to identify trends, drum up data, and do competitor research.

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Here are a few Amazon marketing recommendations to increase your profit while selling on this online platforms. We will also talk how established eBay accounts generate more revenues by simply using the trust factor that comes with account age and account good reviews.

Customers are the Top Priority: Having a happy customer is the key to success for any business. Same goes with the Amazon sellers as well. Every time your customer has a query, it needs to be answered on time. Usually, Amazon shares you all the questions asked to you by your customers and expects your reply within 24 hours otherwise it affects your sellers account merits. You can link your seller central account to smart-phones to stay on top of this and ensure happy customer experience. If you are a merchant fulfilled seller make sure to deliver the items in the given estimated time. Also, always enter the tracking information. In case of any delay, you lose your credit and fall in danger of losing the account.

Google Shopping: You sure have some plans for your business to include Google shopping in it. But are you really utilizing its potential to the fullest? Studies by Forrester have revealed that retailers spend 6% on Google Product Listing Ads (PLA’s), and the number of PLA’s listed has increased by 71%. This is due to the boom in visual commerce. Sites like Pinterest have a huge user-base and are growing in popularity. Similarly, Google shopping uses the concept of visual commerce as well attracting visually motivates shoppers.

Is Free Shipping a Good Idea? There are two camps on this issue. Experienced veteran sellers are really divided here. Free shipping isn’t really free—you will build the shipping cost into the price of the item. Calculated shipping is really the fairest way for the buyer and the most accurate way for both buyer and seller. If you are selling items that will fit into a padded flat rate mailer or box, you can charge a flat rate for shipping, or offer free shipping and increase the selling price by the amount of the flat rate shipping. eBay charges fees on both the sale price and the shipping cost, so you won’t save any money on eBay’s fees by offering free shipping.

Include Keywords in the Description. The title is what gets people to click on your listing, but if the description itself doesn’t hold their attention, they’ll click away within seconds. To catch and hold a buyer’s attention, make sure to include all the most important keywords right at the beginning of your listing. However, don’t make the text just a long list of keywords. Organize the terms into complete sentences that fit together in a way that’s easy to read.

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