Category: Marketing

Meet Jeffrey Lane Romero and some of his digital marketing ideas? I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies. When I’m not spending my time as a Sacramento SEO and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups. Take a look around and drop me a line if I can help you with anything!

Jeff Romero is a SEO marketing expert and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).

Jeff Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.

Jeffrey Lane Romero SEO tricks: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.

We understand first-hand how marketing dollars need to be used and do everything possible to give you the best return for your spend (ROAS). Whether you are evaluating costs of migrating a website or trying to figure out the value of launching new campaigns through Google Ads, we’re here to help. We’ll also provide comprehensive analyses and reporting for you to share with all stake holders involved in your company’s marketing efforts.

Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. While alternative search platforms are seeing more adoption, they still have such a small market share that Turczynski doesn’t believe it’s worth the effort yet. Google still accounts for nearly all of the total searches worldwide, and Bing follows with the second largest market share. “Thus,” he said, “the juice is totally not worth the squeeze as the volume is simply not there.” Discover extra information on Jeff Romero.

Web design and SSL certificates services from Eric Lew Aurora? What are the advantages of investing in high quality Web Design Service? The performance of a website is a very important standard that determines the efficiency of it, so the designers need to run comprehensive tests upon the performance of a site before bringing it to live. The performance can be well evaluated based on several matrices: Compatibility with Browsers: compatibility of your website is an important index since being compatible with most popular browsers on the market means larger possible customer base. Page Response/Loading Time: page response time and loading time determine whether a website is fluent, and faster webpages easily create better user experience.

Search Engines value consistency. That means formatting and spelling your details the same way, each time they are listed. When your NAP is consistent, the identical information will show up on each platform, helping search engines to understand who you are, what your business does, and how users can find and reach your business. When users come across a business listed under multiple names, addresses, and phone numbers, they are left confused. Rather than going to the extra effort of trying to find the correct information, they’re more likely to abandon in search for a company with consistent and concise contact information. Consumers have less trust and confidence in business listings with varying and conflicting details. Having this information consistent and clear is vital to the success of local SEO efforts.

Reducing costs and creating healthy processes don’t need to take up time or your energy, instead, it’s about making smart choices when reducing business costs. We highlight six easy ways you can reduce business expenses below. With technological advancements happening almost on a daily basis, there are numerous options available that can reduce business expenses. For example, online payment services such as PayPal or Venmo ensure you receive payments on time and don’t cost you too much either.

ECHL (Eric Charn Hung Lew & Partners Services ltd.) is a Canadian based web design and management services company. We specialize in providing full brand professional design services, management and integration services, as well as web based security services including SSL Certificates, DDOS protection, VPNs, and back up services. Find even more information at ECHL & Partners Start Up Services.

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

Social media marketing services for insurance agents? Google reviews are a great way to showcase a business to the local market. Google reviews also play an important role in consumer decision making. Google my business reviews have a direct effect on search rankings, as well as consumer purchase decisions. Reviews represent an unbiased opinion about a business. The information is crowdsourced, from real people who have tried the services themselves. As such, it should come as no surprise that reviews are a factor in Google’s local ranking results pages. The more people are raving about your business, the more Google will take that as a sign of an authoritative and important website in your local area.

Inbound link authority is the single biggest ranking factor (>60% of Google’s algorithm!) because it provides basic understanding to a search engine on how to value a website. Having a backlink on a very credible site can be a huge boost compared to several hundred coming from less authoritative sites.

What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.

We work with agents specializing in Medicare & Senior, P&C, Life, and Health insurance products. At Agent Caffeine, we know the industry because we’ve been in the industry. We’ve been in tech. Your benefit is that we combine the two for your website. We believe the most successful independent insurance agents build audience-centric website designs. They answer the questions their prospects have online, and establish themselves as the knowledgable, go-to source before the 1st call ever happens. Find even more information on https://getagentcaffeine.com/insurance-websites/.

Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.

We are digital marketers. We’re web designers. UX/UI specialists. SEO managers. We’re former insurance agents. All of that rolled up together makes us the perfect growth engine for our insurance business. Agent Caffeine uses a tech-forward, highly data-driven approach that reduces lead generation from an “art” to straight science… spitting out a reliable number of genuine quality leads for you consistently. This is modern marketing for the digital age, something 99% of your competitors haven’t figured out yet. You don’t even need to go into the office to make sales, you can work remote from the comfort of your own home. See more details at here.

SEO services Boca Raton? Here are some general tips for keeping your pages fast: Use a CDN. Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally. Compress images. Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality. Use lazy-loading. Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable. Use an optimized theme. Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check.

One thing is sure, local SEO is not that same as normal SEO, but where and how to start? What is Local SEO for? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. Even a more relevant question would be, what is local SEO actually? Local SEO is all about optimizing your website to rank better for local customers. It’s an effective way to market your business online. But how? How does local SEO help? It works by promoting your products/services to the local audience at the same time when they are looking for them online.

There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.

So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.

What would it be worth to your business to be ranked on the first page of Google? From a business perspective, think about that question for a minute. If your small business was ranked on page 1 for multiple, highly-searched keywords on Google, Yahoo, and Bing, how much more organic traffic would your website generate? More importantly, how much more revenue will your website generate each month? If your small business is in a competitive niche, being on the first page of Google could literally equate to hundreds of thousands, and even millions of Dollars for your business. Find additional info on https://www.caemarketing.com/boca-raton-seo/.

A website can get a lot of traffic with little or no conversion, which means that the site has not been well optimized and is getting a lot of bad traffic. By rightly optimizing your business with regards to your location, you get quality traffic that can be easily converted, resulting in sales revenue. Consumers increasingly engage in more individualized searches; the local SEO helps you optimize your site effectively to capitalize on such dimensions. It is essential to know that Google loves personalized searches, too. Hence it can be a definite pointer to reaching more customers. Such kinds of search results may be more localized, befitting your local SEO strategy.

Local link building is geared towards getting relevant links based on the locality of the business. Local links are great for establishing geographical relevance and a healthy local backlink profile. Rather than focusing on industry specific link building, local link building is all about creating a presence within the local market. The first step to building a local backlink profile is setting up your business with local citations. Every state, area, and region will have their own set of online directories that you can easily add your business and website information to. Discover more info at https://www.caemarketing.com/.

Search engine optimization recommendations by the top company in Bangkok: With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a huge leap forward into making search really about intent matching rather pure string matching, according to Eli Schwartz, Growth Consultant and Advisor. “Content will truly have to be written to user intent rather than just strings that a user might search,” Schwartz said. “Keyword research tools may even become less relevant with the primary dataset for content creation coming from suggested queries. In 2020, the really smart SEOs will get up from their desks to talk to customers so they can find out what their audience really wants from them.” “There’s no sign of [natural language processing] NLP and deep learning research slowing down anytime soon, and you can expect search engines to shift even further from keywords to intent in 2020,” Dubut said. “Both practitioners and tooling providers will need to shift their efforts towards ‘intent research’ and fulfilling user needs.”

A Cost-effective Approach in Reaching Customers: It offers you a comparative advantage in reaching more customers with no cost when compared to Google AdWords and Pays Per Click, where you have to pay for ads to get results. It is especially valid for visitors and strangers in the area, since they can access your facility without much hassle. And you never know — they might turn out to be your most formidable clients.

It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation. See even more info at SEO Company Thailand.

Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.

Google reviews are a great way to showcase a business to the local market. Google reviews also play an important role in consumer decision making. Google my business reviews have a direct effect on search rankings, as well as consumer purchase decisions. Reviews represent an unbiased opinion about a business. The information is crowdsourced, from real people who have tried the services themselves. As such, it should come as no surprise that reviews are a factor in Google’s local ranking results pages. The more people are raving about your business, the more Google will take that as a sign of an authoritative and important website in your local area.

SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks. Read even more information at http://www.magpress.com/blog/reach-out-your-audience-with-seo.

Ecommerce provider and point of sale? Increase ROI: Every business has a goal of maximizing the return on investment, hence positioning your website well is a reason why local SEO is essential. It’ll increase your website visitors and new customers. You can get quality leads that ultimately attract more conversion. With a good site ranking, your home business will have a bolder brand. The site ranking helps in improving your brand awareness with regards to the location of your home business. Perhaps, if you understand the tenets of human behavior, the higher your site rank, the more it is likely to grab their attention. And the more site visits, the more organic traffic you accumulate for your website.

First, it’s important to understand the benefits of guest blogging as a whole, then we’ll get into the specifics of why using a guest blog writing company to help is a good idea. Here are some of the many benefits of guest blogging in general. Guest blogging for sites in your niche is a great networking tactic to use in any content marketing plan. By contributing to niche blogs, you have an opportunity to engage with your audience and collaborate with other authors. Getting active in the community through commenting, sharing, and posting is a great way to build relationships in your niche and attract attention to your own blog.

As we’ve already reiterated, reviews provide a cost-effective way to see what you’re doing right and what needs improvement. If an aspect of your service delivery model keeps popping up in reviews negatively, the first step would be to recognize the deficiency, apologize to the customer, make a commitment to address the issue and then, here’s the important part, go on to actually address that issue.

BuyRite.Directory offers the best tools and resources to help your small business succeed! With the expansion of COVID-19, small businesses are facing unprecedented challenges. We put together Small Business Advantage packages to help you stay focused and not lose hope for your business’s success and future. Our team is here to support you and your small business every step of the way. See even more info at https://www.buyrite.directory/.

Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords.

Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts. Still, even a single backlink from an authoritative blog will greatly benefit your SEO. They make your content more discoverable and indexable to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.

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