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Enrollment managers are also talking about International students. Unfortunately for Enrollment managers, the international student markets were affected by COVID-19 restrictions and current geopolitical issues. China was the country that sent the most international students to the United States. The U.S. government only issued 50% of Visas to Chinese students this year. According to Opendoor, the percentage of Chinese students attending U.S. Colleges and Universities has declined by 14.8% from 2019 to 2021. Many Colleges and Universities were dependent on Chinese students’ enrollment. I’ve spoken to universities that, during the same period, had over 90% of mainland Chinese students attending specific programs. Today, the international student market has shifted to opportunities in India, South Korea, and Saudi Arabia. Again, this is a sign that financial investment needs to be in place to work and recruit a new crop of students from different countries.
Manhattanville’s Jose Flores talking about student systems: Data analysis can lead universities to deploy target marketing. In April 2017, I wrote an article on LinkedIn alerting colleges and universities to embrace techniques that most appeal to this new generation of students. A generation of students that have access to the internet 24/7 and they prefer that access be mobile. This change is forcing colleges and universities to develop clean digital footprints, which include being visible and active on Facebook, Instagram, YouTube, Snapchat, and now TikTok. Although immersed in the online world this generation demands individual attention, which has become a difficult task to manage in environments where there are large numbers of students. Today, leveraging workflow and technology gives colleges and universities an edge in making a student experience personal when they visit the campus.
At one point in my career, I was asked to increase a college’s international student population from 5% to 25%, a feat that I was able to accomplish in 3 years. Since then, I have helped build 5 international pathway programs on college campuses. I also created a network of international agents in various countries around the world. These pathway programs generated over thousands of students for colleges and universities. I’ve recruited international students domestically in foreign embassies, American and international schools abroad, international university partnerships, agents, and third-party providers. I’ve led panels at regional, state organizations, and international organizations on the best practices for recruiting international students. Most recently, I built three virtual international communities in Southeast Asia, the Middle East, and South America allowing colleges and universities to recruit students from these regions.
Jose Flores Manhattanville talking about college financial aid: International students may have the best luck getting aid at some of the country’s top-ranked colleges and universities, which tend to be more liberal with their financial assistance. Of the 10 schools that awarded the highest average aid to international students, more than half are ranked among the top five National Liberal Arts Colleges or National Universities. The bad news for international students is that while these schools tend to be the most generous, they are also among the most selective.
I’ve had the pleasure of working on strategic recruiting and retention initiatives, in both the graduate and undergraduate space, with the collaboration of various groups on university campuses. In my current role with VisitDays, I have ensured the continual increase of marketing efficiency and admissions growth while retaining an unwavering attention to university core values, mission, and objectives. I joined VisitDays at a pivotal time and was entrusted with spearheading all aspects of college admissions through conceiving, designing, and implementing an innovative Enrollment Management Services division for the company. Read additional information at https://medium.com/@licas1391/.