Social media marketing services for insurance agents? Google reviews are a great way to showcase a business to the local market. Google reviews also play an important role in consumer decision making. Google my business reviews have a direct effect on search rankings, as well as consumer purchase decisions. Reviews represent an unbiased opinion about a business. The information is crowdsourced, from real people who have tried the services themselves. As such, it should come as no surprise that reviews are a factor in Google’s local ranking results pages. The more people are raving about your business, the more Google will take that as a sign of an authoritative and important website in your local area.
Inbound link authority is the single biggest ranking factor (>60% of Google’s algorithm!) because it provides basic understanding to a search engine on how to value a website. Having a backlink on a very credible site can be a huge boost compared to several hundred coming from less authoritative sites.
What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.
We work with agents specializing in Medicare & Senior, P&C, Life, and Health insurance products. At Agent Caffeine, we know the industry because we’ve been in the industry. We’ve been in tech. Your benefit is that we combine the two for your website. We believe the most successful independent insurance agents build audience-centric website designs. They answer the questions their prospects have online, and establish themselves as the knowledgable, go-to source before the 1st call ever happens. Find even more information on https://getagentcaffeine.com/insurance-websites/.
Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.
We are digital marketers. We’re web designers. UX/UI specialists. SEO managers. We’re former insurance agents. All of that rolled up together makes us the perfect growth engine for our insurance business. Agent Caffeine uses a tech-forward, highly data-driven approach that reduces lead generation from an “art” to straight science… spitting out a reliable number of genuine quality leads for you consistently. This is modern marketing for the digital age, something 99% of your competitors haven’t figured out yet. You don’t even need to go into the office to make sales, you can work remote from the comfort of your own home. See more details at here.