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Instagram can be a highly-targeted, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In fact, over 500 million Instagram and IGTV users browse the app every day, making it home to some of the most engaged audiences around. But like any social network out there, there are the right ways to use your Instagram profile, wrong ways to use it, and clever ways to use it.
When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend. For a few more details https://goread.io/buy-instagram-followers and get Instagram followers.
This is a majorly under-utilized Instagram hack to growing your following – and one you should definitely try out for 2020! Instagram offers up a “Suggested for you” list when you visit an Instagram profile – you just have to click the downward arrow underneath the account’s bio: Instagram curates this list of Instagram profiles based on your interests, who you follow, but also based on that account’s activity. For example, if you click on the Suggested for you button on Later’s profile, you may find accounts like Instagram for Creators, Canva, Your Social Team and Over – all brands that we regularly engage and communicate with. The Instagram algorithm can tell that we have a relationship with these brands and thinks that they would be of interest to anyone who follows Later.
Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.