Top rated digital marketing latest news by Douglas Duren? As seen with Tik Tok’s immense success happening overnight, staying up to date with trends both content and platform-wise keeps your brand relevant to your target audience. If you lack the expertise or time to implement social media marketing strategies in real-time you could miss valuable opportunities. How often you should post on social media depends on the channel. For Twitter, it’s recommended that you tweet about three times a day, while on Instagram, brands usually post once or twice a day. Frequency is something to keep in mind, but more than anything else, successful social media marketing requires consistency. If you post several times a day, then transition to a few times per week, you will start to lose followers and generate lower engagement per post. To achieve consistency, you must have a clear plan and allocate time to put it into action. See even more details on Douglas Duren.
What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.
Douglas Duren talking about Digital Marketing : Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.
Google uses a mobile version of your content for indexing and ranking. If you do not have a mobile-first approach, in some cases your website might not even be crawled by search engines. Here are things you can do to achieve mobile-first indexing: Make sure your mobile version has high-quality content, images, and videos. Include the same structured data markup on both mobile and desktop version. Ensure that the titles and meta descriptions are equivalent on both the versions. Do have your social metadata included on the mobile version as well. The UX of the mobile site is important if you want search engines to index it.
Some of the best content plans on Instagram come from experimentation! Testing out new forms of content can feel daunting on Instagram, especially if you feel like you’re onto a good thing and seeing good engagement on your current content strategy.But trust us: trial, error, and content experiments are key to being ahead of the curve and having a stronger strategy. For example, on IGbeast’s Instagram profile, we’d previously been using workdays as our core posting schedule. But with a bit of testing, we realised that Sundays were our best days for engagement as we were able to hold our audience’s attention for longer!