Tips on start-up consulting

Looking for Product design tips ? The goal is for your product to become popular so people will buy it. That means it’s going to have to compete in a competitive market environment. It’s very rare for a product to succeed as a jack of all trades. To corner a niche of the market, you want to focus on a single consumer need and you want to offer the best way for consumers to satisfy it. Don’t try to design a product that can do everything. Design a product that can do one thing the best. If your product already exists — that is, it’s not a brand new invention — a focus group can be great. But if it’s a non-existent product, a focus group is not a good way to gather information. Instead, you need to conduct user-experience research.

In theory, many things can work well, but the real challenge is to make sure it works in reality – at a price consumers can afford. You may need to sample different materials and test out several different combinations before you hit the right combination to head to market with. In the end, it’s much less time consuming and even more cost-effective to sort out your problems as early on as possible. The last thing an entrepreneur needs is to invest time and money into a product that cannot possibly work for whatever reason. Take the time to test out all of your options and conduct your market research with a fully functional prototype to get the most accurate information you need to proceed with your launch. You will almost certainly find bugs and the time to correct them is at the prototype stage, not the launch stage. Read more details at Launching a business.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up advice of the day : Know your purpose: What need does your startup address? Why will people care? If you can answer these two major questions you’re already well on your way to success. Do something you love: If your heart isn’t in it, the temptation to bail during difficult times will be high. If you’re able to do something that you love, you’ll have much more motivation to keep persevering. Startups require more than a 40 hour work week—make sure this is something you’re willing to do around the clock! See Also: Do What You Love, and the Money Will Follow. Source: https://www.petermanfirm.com/.