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Add to this, the time spent outside social media, but still online, searching on Google, visiting websites, reading news, texting, etc, then, before you know it, you can add another two to three hours of screen time. This is an unprecedented cultural shift away from attention on T.V., paper brochures, or traditional offline advertising channels. In fact, a Statista survey about smart phone usage shows that In the US, people spend 5-6 hours a day staring at phones, tablets and computers. That translates into several hours per day for endless advertising opportunities to your customers and eyeballs tuned to receiving your digital marketing messages. These numbers alone might be enough to make you appreciate of the power of digital marketing enough to incorporate it in your marketing funnels if you are not already doing so, and to expand your array of ‘rods in the fishing pond’, if you already have a digital marketing footprint.
Consider this when creating the ad. It should encourage people to click. But the less it “feels” like an ad, the better. Instead, make it about the content. That’s why people click on social media. Get that traffic first. Then focus on conversions through your website. Facebook is a huge driver of online sales. 52% of online purchases can be attributed back to a Facebook ad. This traffic is valuable. It’s worth it to play the long-game by increasing traffic first. Some ads will be more effective than others. Listen to what the numbers are telling you. Make it a no-brainer to visit your site and share your content with others. Capture that magical moment when a post, email, blog, video, or other content form evokes an emotion.
So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.
Add a Branding Watermark in Your Videos: A branding watermark is a great way to get people to subscribe to your YouTube videos. How? Pro Tip: When your viewers click on the watermark, they get to subscribe from within the video. Also, it helps to increase the number of viewers. To create a branding watermark for your YouTube videos, here is what you ought to do. Prepare your watermark. That means, saving the watermark as an 800 by 800 image. When you upload it, YouTube will optimize and size down the image. Remember, transparent backgrounds are great as they are easier for clicking and subscribing. To upload your image, go to your Video Manager and click the button. On the Channel section in the Creator Studio, select “Branding.” Click “Add Watermark” and upload your image. After uploading the image, you can preview it. You can tweak a few settings to choose how long the watermark shows in your videos. Having the watermark for the whole video increases your chances of getting more subscribers. If you choose the right image, you will create more exposure for your YouTube channel.
Don’t forget to pull your data. Before your new implemented strategies go underway, it’s important to collect a baseline of how it was before, so that you have something to measure against in the future. For example, if you take inventory of how many views you’re getting on Instagram Stories before the new strategy is in effect, you can see if the new ideas are improving these numbers or not. It’s important to keep a close eye on what is affecting your growth (positively or negatively) so that you know when you’re on the right track or when you need to try something new so your business can keep growing. Read even more info on https://realtrafficsource.com/.