Month: September 2020

High quality law company marketing with MarketingLawyers? Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

The first step is to find a video search term. What is a video search term? This is a keyword for which Google predominantly displays videos. Search engines only display video content when deemed necessary. For example, when you search for a song, Google will often display a video result. How can you realize if it is worth building for a certain video content term? Search Google and see if there are video results on the first page. Does video results predominate on the first page? Then, you can say with confidence that you can create video content for that keyword. I chose the search term “emotional song download”.

The correct information for each practice area should be placed on the appropriate webpage with sub-content for associated services. The first page you land on should be clear and concise without overwhelming the reader and putting them off. Blogs and FAQ pages should have in-depth content but these should be broken down with sub headings to make them more reader friendly. By correctly showcasing all the information you ensure that it’s as easy as possible for potential clients to find what they want, digest the info’ and get in touch with your firm. Read additional info on this website.

Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

Effective guest blogging requires a multipronged approach. Stay active on social media and don’t neglect your site stats. Readers still need a place to learn more about your brand and purchase your products. As well as reach out to you directly to build that all-important rapport. Successful eLearning marketing calls for a holistic strategy. One that capitalizes on another platform’s establish credibility and allows you to build a name for yourself.

Regardless of the type of website you plan to create, a portfolio, a landing page, a personal blog, or a magazine-style site, you can apply these design principles to bring your website’s design to a level closer to enhanced readability and user experience. This will get you on your way to getting that professional-looking Web site; fast! So the first thing to keep in mind here is font choice. According to Masters of Digital Geelong, when designing websites intended for a general audience one should use sans serif fonts such as Roboto, Open Sans, Proxima Nova, Arial, or Helvetica and not Times New Romans or Playfair Display. This is really because sans serif fonts are easy on eyes, more recognizable, and therefore simpler to read. And that is what you want for your audience. You should also limit yourself to a max of three different font types for your entire website, and you should try and use a minimum font size of 16, which is generally considered the easiest for online reading.

Marketing Lawyers was set up as a marketing and management support agency for Law firms and Barristers’s Chambers. From expert blogs and support software, to mentoring and outsourced activities across the full marketing mix. MarketingLawyers.co.uk is the one stop shop for all your marketing and law firm needs. Founded in May 2018 by Ben Trott. Our Aim – ‘To help law firms and lawyers achieve their goals, whether that is an increase in work, increased profit, improved branding, better return on investment, improved recruitment, better website, increased efficiencies, quicker systems, increased staff retention or expansion etc’. Find even more information on https://marketinglawyers.co.uk/.