SEO rules and best practices change every year so here are some SEO tips for best results in 2019. Last decade, “the year of mobile” became a kind of running joke. Every year, the experts predicted that this, finally, would be the year of mobile. Year after year. Until hype finally matched reality around 2015. Well, is this year the year of voice search? Once again, not quite. As Wright put it: “In my opinion, the ‘juice isn’t worth the squeeze’ yet for most companies when it comes to showing up in voice queries,” Wright said. “However, I think more companies will look into a voice optimization strategy next year. As I said last year, voice search is coming, it still just isn’t quite there yet.” Although voice search got lots of attention in 2018, Aleyda Solis, international SEO consultant and founder of Orainti, said voice search is just a piece of a bigger shift, from specific “results” to “answers” as part of a longer “conversational search journey.”
Topic clusters are a hot new SEO tool that many sites haven’t yet used, which is a pity, as search engines are changing their algorithms to favor content structured this way. Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation. Both users and search indexers like knowing how pages are connected to one another at a glance. Pillar pages are a great way to structure your content to support this goal.
WordPress SEO tip : Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research. Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas. For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.
Technically flawless websites: Users are becoming more and more demanding and should be able to rely on your pages being usable in 2019 as well. Don’t use Adobe Flash anymore, for example. Mobile optimization: In most areas, more than half of all search queries are now done on smartphones or tablets. This makes it all the more important to meet this user need. Mobile Optimization is the standard for creating new websites today. With Accelerated Mobilie Pages (AMP) and Progressive Web Apps, Google shows you how to make your mobile page even faster. AMPs are already an integral part of Google SERPs. It is expected that the “AMP” theme will gain even more momentum in 2019, but not all website should use it, due to its limitations. AMPs are often devoid of images and structure and consist of pure text, which is why these pages load so quickly. We have applied AMP before and removed it later, but news websites absolutely need it today, because it gets news articles into Google’s news carousel at the top in mobile devices.
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