Top rated CRM software reviews right now? The founder and CEO, Landon Ray, got the idea for the Ontraport software because he didn’t like having to rely on multiple tools for interacting with his customers. Then he decided to make it an all-in-one solution for CRM and marketing automation. The platform was released in 2008. It proved to be a real hit as business owners liked the fact they’re getting the best of both worlds. Ontraport started growing tremendously, and the initial team of three has expanded to over 120 employees. Discover even more information at crmreviewed.
As a matter of fact, even experienced marketers might need some time to learn the ropes here. The only group that might have it easy are salespeople who’ve used advanced CRM tools before, while beginners are bound to face a steep learning curve. All in all, give yourself about a week to a month to grasp how every single tool works. The best thing about comprehensively-provisioned CRM systems is, they always come with powerful contact management features. And Ontraport is no different. Since all its CRM operations are directly linked with the corresponding contact database, you can bet you’ll get all the critical management privileges. The process of adding contacts, for instance, is incredibly flexible. If you’re trying to create a contact base from scratch, you could leverage Ontraport’s landing pages, SMS, and forms. Otherwise, users with pre-existing lists can proceed to import their contacts manually or through direct import.
The businesses that do not give this software a chance are reluctant because Ontraport lacks several new-age features that other automation software tools have. However, upon using it, you will realize that Ontraport is as good as any software if its features are compatible with your business. One of the biggest negatives of Ontraport is its split testing feature, it doesn’t provide much data to gauge campaign performance.
The app is as customizable as it gets, allowing you to edit navigation and switch between three different themes. Another thing you have complete control over is whether or not the app auto logs calls for you. If you have a habit of leaving notes about your calls while they’re still fresh in your mind, you’ll love this option. The app is available for Android, on the Play Store. At the time of writing this Ontraport review, users are still waiting for Ontraport for iOS. If you’re a first-time user, you’ll find plenty of resources on the website. There are beginner guides, video courses, and countless training options you can try.
Well, that approach seemingly resonated with a section of the e-commerce market. And as a result, Ontraport managed to grow quite tremendously in just 10 years. It attracted users at such a high rate that its initial team of three developers has now expanded to a workforce of over 120 employees. They currently work together to support thousands of businesses across the globe. And what do the businesses get in return? Well, to be precise, Ontraport describes itself as an “all in one automation software” that provides “all your tools” and “all your data” in one place. Although it primarily sells itself as an email marketing solution, Ontraport fundamentally offers a complete-cycle customer relationship management system with graphical campaign maps for planning and tracking your customer interactions.